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This site states the following, "Alchemist Jewellery Ltd is a leading contemporary jewellery store in the west country with comprehensive range at competitive prices and a bespoke jewellery workshop." Our analyzers noticed that the web site also said " At Alchemist you can find an appropriate piece of jewellery for every occasion." The Website also stated " We pride ourselves on our customer service. Come and see us at our shop in Belle Vue, Bude. Welcome To Our New Website. Thank you for repairing my brooch. I keep looking at it and it brings back memories of my Grandmother and her Mother." The website's header had jewellery as the most important keyword. It was followed by bespoke, alchemist, and alchemist jewellery which isn't as highly ranked as jewellery. The next words the site uses is bude. cornwall was also included and will not be seen by web crawlers.